Our Mission
Our Delicious Mission To Satisfy your sweet tooth
Cath Beattie has embarked upon expanding her business ‘All Caked Up Ltd’ after a successful year in business.
Specialising in custom cakes for birthdays, weddings, and anniversaries and offering a delectable range of sweet treats, coffees, and savoury delights, Cath’s entrepreneurial journey has been a resounding success.
After dedicating 30 years of her life to the police force, Cath found herself grappling with an abundance of free time in retirement, particularly during the COVID-19 pandemic.
So, seeking an engaging and fulfilling pursuit, Cath turned to baking and with a lot of practice, mastered the art of cake-making.
When to Catch us
Monday | 09:00AM – 05:00PM |
Tuesday | 09:00AM – 05:00PM |
Wednesday | 09:00AM – 05:00PM |
Thursday | 09:00AM – 05:00PM |
Friday | 09:00AM – 05:00PM |
Saturday | 09:00AM – 05:00PM |
Sunday | 09:00AM – 05:00PM |
Meet the Baker
As word of her delectable creations spread, the demand for Cath’s cakes grew, prompting her to establish her own business. Initially operating from her home kitchen, Cath found the demand soon outgrew the available space.
Cath said: “After retiring, I found myself searching for a new purpose. Baking became my creative outlet, and with determination and practice, I honed my skills.
It’s amazing how something that started as a hobby has now blossomed into a successful business.”
Determined to provide her loyal customers with an enhanced experience, Cath scouted for larger premises and found the ideal location on Emmerson Terrace in Washington. The space, which was formerly a music store, underwent a remarkable transformation and was officially opened as ‘All Caked Up’ in September 2022.
Since its inception, All Caked Up Ltd has become a bustling hub of activity, drawing in loyal customers from all over the North East.
“We love our regulars”, she said. “We know what time they come in, what seat they sit in and what their order is – it’s lovely. I have made so many friends, friends I will keep for life.”
Cath’s journey to entrepreneurship was facilitated by the support she received from the North East BIC. After being recommended by Sunderland City Council, Cath attended the BIC’s Start-Up workshops, which proved invaluable in helping her navigate the early stages of her business.
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